2014年3月12日 星期三

Star's STAR effect

Location: Korea


Detail: The hottest topic in Hong Kong now is the Korean Drama-My Love from the Star. Both the people in Hong Kong and Korea are addicted to it. The clothes worn by the actresses and actors become famous in Korea and more popular. Therefore many shops, which sell the clothes, to promote their products by linking up with this drama. Such as Tao Bao, one of the shops sold their clothes by promoting the style is as same as the one in the drama. This can help them to increase the sales and their shop awareness. Promotion should be innovative and also follow the trend to stick close with the customers.




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